Alliance Data Systems is a provider of data-driven marketing, loyalty and payment solutions serving consumer-based industries. Co. operates in two segments: LoyaltyOne® and Card Services. LoyaltyOne provides coalition and short-term loyalty programs through the Canadian AIR MILES® Reward Program and BrandLoyalty Group B.V. Co.'s Card Services business is a provider of private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®, and Comenity-branded financial services. Co.'s client base of companies and online merchants consists primarily of consumer-based businesses. We show 48 historical shares outstanding datapoints in our ADS shares outstanding history coverage, used to compute ADS market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing ADS market cap history over the course of time is important for investors
interested in comparing ADS's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of ADS versus a peer is one thing; comparing
ADS market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like ADS can fluctuate over the course of history.
With this page we aim to empower investors researching ADS by allowing them to research the ADS market cap history. |
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Video: The Importance of Market Cap
