| Alliance Data Systems is a provider of data-driven marketing and loyalty solutions. Co. provides a portfolio of integrated outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services and private label and co-brand retail credit card programs. Co. focuses on facilitating and managing interactions between its clients and their customers through all consumer marketing channels, including in-store, online, email, social media, mobile, direct mail and telephone. Co.'s products and services are reported under three segments: LoyaltyOne®, Epsilon and Card Services. We show 36 historical shares outstanding datapoints in our ADS shares outstanding history coverage, used to compute ADS market cap on those dates.|
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing ADS market cap history over the course of time is important for investors
interested in comparing ADS's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of ADS versus a peer is one thing; comparing
ADS market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like ADS can fluctuate over the course of history.
With this page we aim to empower investors researching ADS by allowing them to research the ADS market cap history.