Applovin is engaged in building a software-based platform for mobile app developers to improve the marketing and monetization of their apps. Co.'s software platform includes AppDiscovery, Adjust, and MAX. AppDiscovery is a suite of marketing solutions that enables developers to automate, support, and manage their marketing efforts. Adjust is SaaS mobile marketing platform which allows clients to understand their users' journey while allowing marketers to make decisions through measurement, attribution, and fraud prevention. MAX is a suite of monetization solutions that support the value of a developer's traffic by running a single unbiased auction in which advertisers bid simultaneously. We show 10 historical shares outstanding datapoints in our APP shares outstanding history coverage, used to compute APP market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing APP market cap history over the course of time is important for investors
interested in comparing APP's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of APP versus a peer is one thing; comparing
APP market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like APP can fluctuate over the course of history.
With this page we aim to empower investors researching APP by allowing them to research the APP market cap history. |
Free APP Email Alerts:
Video: The Importance of Market Cap
