Nautilus is a home fitness solutions company. Co.'s principal business activities include designing, developing, sourcing and marketing cardio and strength fitness products, related accessories and a digital platform for consumer use. Co.'s products are sold under the brand names: Bowflex®, Schwinn®, JRNY® and Nautilus®. Co. markets its products through two distribution channels, Direct and Retail, which it considers to be separate business segments. Co.'s Direct business provides products directly to consumers primarily through its websites. Co.'s Retail business provides its products through a network of independent retail companies and specialty retailers with stores and websites. We show 3 historical shares outstanding datapoints in our BFX shares outstanding history coverage, used to compute BFX market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing BFX market cap history over the course of time is important for investors
interested in comparing BFX's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of BFX versus a peer is one thing; comparing
BFX market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like BFX can fluctuate over the course of history.
With this page we aim to empower investors researching BFX by allowing them to research the BFX market cap history. |
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Video: The Importance of Market Cap
