Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. Co. offers its services through five consumer-facing brands: Booking.com, Priceline.com, agoda.com, KAYAK and OpenTable, Inc. (OpenTable). Through the Co.'s brands, consumers can: book a range of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. We show 60 historical shares outstanding datapoints in our BKNG shares outstanding history coverage, used to compute BKNG market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing BKNG market cap history over the course of time is important for investors
interested in comparing BKNG's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of BKNG versus a peer is one thing; comparing
BKNG market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like BKNG can fluctuate over the course of history.
With this page we aim to empower investors researching BKNG by allowing them to research the BKNG market cap history. |
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Video: The Importance of Market Cap
