Criteo is a technology company providing marketers with advertising through Criteo Platform. The Criteo Platform is comprised of: Criteo Shopper Graph, which obtains browsing behavior data, expressed consumer shopping intent and engagement, and transactional data at individual product user levels; Criteo Artificial Intelligence (AI) Engine, which consists of multiple AI algorithms and the proprietary hardware and software infrastructure; Criteo Management Center, which includes a suite of tools, services and software; Co.'s Solutions, which consists of Criteo Marketing Solutions and Criteo Retail Media; and Co.'s Publisher Network, which provides real-time access to advertising inventory. We show 1 historical shares outstanding datapoints in our CRTO shares outstanding history coverage, used to compute CRTO market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing CRTO market cap history over the course of time is important for investors
interested in comparing CRTO's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of CRTO versus a peer is one thing; comparing
CRTO market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like CRTO can fluctuate over the course of history.
With this page we aim to empower investors researching CRTO by allowing them to research the CRTO market cap history. |
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Video: The Importance of Market Cap
