Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Co.'s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. We show 1 historical shares outstanding datapoints in our CRTO shares outstanding history coverage, used to compute CRTO market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing CRTO market cap history over the course of time is important for investors
interested in comparing CRTO's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of CRTO versus a peer is one thing; comparing
CRTO market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like CRTO can fluctuate over the course of history.
With this page we aim to empower investors researching CRTO by allowing them to research the CRTO market cap history. |
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Video: The Importance of Market Cap
