Innovid is engaged in software platform that provides ad serving and services for the creation, delivery, and measurement of TV ads across connected TV (CTV), mobile TV and desktop TV environments to advertisers, publishers and media agencies. Co.'s CTV infrastructure platform comprises Ad Serving Solutions, Creative Personalization Solutions and Measurement Solutions. Co.'s software-based platform provides an open technology infrastructure that integrates with the advertising technology and media ecosystem including demand side platforms, supply side platforms, publishers and end user devices. We show 9 historical shares outstanding datapoints in our CTV shares outstanding history coverage, used to compute CTV market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing CTV market cap history over the course of time is important for investors
interested in comparing CTV's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of CTV versus a peer is one thing; comparing
CTV market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like CTV can fluctuate over the course of history.
With this page we aim to empower investors researching CTV by allowing them to research the CTV market cap history. |
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Video: The Importance of Market Cap
