e.l.f. Beauty is a beauty company that provides cosmetics and skin-care products. Co. operates through its principal subsidiaries, e.l.f. Cosmetics, Inc., which conducts business under the name e.l.f. Cosmetics, Keys Soulcare, and Well People, Inc., which conducts business under the name Well People. Co.'s family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Well People and Keys Soulcare. Additionally, Well People's product-line includes 40 EWG VERIFIED™ products, a clean and healthy in the beauty space. Co. sells its products online through its e-commerce channels, and with national retailers in the U.S., as well as internationally. We show 31 historical shares outstanding datapoints in our ELF shares outstanding history coverage, used to compute ELF market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing ELF market cap history over the course of time is important for investors
interested in comparing ELF's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of ELF versus a peer is one thing; comparing
ELF market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like ELF can fluctuate over the course of history.
With this page we aim to empower investors researching ELF by allowing them to research the ELF market cap history. |
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Video: The Importance of Market Cap
