Phoenix New Media is a new media company providing content on an integrated Internet platform, including PC and mobile, in China. Co. enables consumers to access news and other information and user-generated content (UGC). Co. also transmits its UGC and in-house produced content to TV viewers primarily through Phoenix TV. Co.'s PC channel includes key verticals such as news, finance, video, automobile, technology, entertainment, military, real estate, fashion and sport. Co.'s mobile channel includes its mobile news application, mobile video application, mobile digital reading applications and mobile Internet websites. Co. also acts as a content provider for several third-party channel. We show 1 historical shares outstanding datapoints in our FENG shares outstanding history coverage, used to compute FENG market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing FENG market cap history over the course of time is important for investors
interested in comparing FENG's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of FENG versus a peer is one thing; comparing
FENG market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like FENG can fluctuate over the course of history.
With this page we aim to empower investors researching FENG by allowing them to research the FENG market cap history. |
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Video: The Importance of Market Cap
