Forrester Research is a global independent research and advisory firm. Co. delivers its products and services through three business segments: Research, which includes primary subscription research services that are designed to provide business and technology leaders with a path to growth through customer obsession; Consulting, which includes consulting projects and advisory services; and Events, which include Forrester Events that focus on business imperatives of interest to clients, including business-to-business marketing, sales and product leadership, customer experience, security and risk, new technology and innovation, and data strategies and insights. We show 52 historical shares outstanding datapoints in our FORR shares outstanding history coverage, used to compute FORR market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing FORR market cap history over the course of time is important for investors
interested in comparing FORR's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of FORR versus a peer is one thing; comparing
FORR market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like FORR can fluctuate over the course of history.
With this page we aim to empower investors researching FORR by allowing them to research the FORR market cap history. |
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Video: The Importance of Market Cap
