FTD Companies is a floral and gifting company. Co. provides floral, foods, gift and related products to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions. Co. has four segments: Consumer, which is a direct marketer of floral and gift products for consumers mainly in the U.S. and Canada; Provide Commerce, which is a direct marketer of floral and gift products for consumers mainly in the U.S; Florist, which provides products and services to its floral network members mainly in the U.S. and Canada; and International, which operates in the U.K. and the Republic of Ireland, and consists of a direct marketer of floral and gift products. We show 23 historical shares outstanding datapoints in our FTD shares outstanding history coverage, used to compute FTD market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing FTD market cap history over the course of time is important for investors
interested in comparing FTD's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of FTD versus a peer is one thing; comparing
FTD market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like FTD can fluctuate over the course of history.
With this page we aim to empower investors researching FTD by allowing them to research the FTD market cap history. |
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Video: The Importance of Market Cap
