Harley-Davidson is the parent company of the group of companies referred to as Harley-Davidson Motor Company and Harley-Davidson Financial Services. Co. operates in two segments: Motorcycles and Related Products (Motorcycles) and Financial Services. The Motorcycles segment consists of the activities of Harley-Davidson Motor Company, which designs, manufactures and sells motorcycles. The Financial Services segment consists of the activities of Harley-Davidson Financial Services which is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. We show 58 historical shares outstanding datapoints in our HOG shares outstanding history coverage, used to compute HOG market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing Harley-Davidson market cap history over the course of time is important for investors
interested in comparing Harley-Davidson's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of Harley-Davidson versus a peer is one thing; comparing
Harley-Davidson market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like Harley-Davidson can fluctuate over the course of history.
With this page we aim to empower investors researching Harley-Davidson by allowing them to research the Harley-Davidson market cap history. |
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Video: The Importance of Market Cap
