Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. Co. operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. We show 26 historical shares outstanding datapoints in our HHS shares outstanding history coverage, used to compute HHS market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing HHS market cap history over the course of time is important for investors
interested in comparing HHS's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of HHS versus a peer is one thing; comparing
HHS market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like HHS can fluctuate over the course of history.
With this page we aim to empower investors researching HHS by allowing them to research the HHS market cap history. |
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Video: The Importance of Market Cap
