Harley-Davidson is the parent company of Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Co.'s segments are: Motorcycles and Related Products, which consists of HDMC that designs, manufactures and sells Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and services; and Financial Services, which consists of HDFS that is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS also provides motorcycle insurance and protection products to motorcycle owners. We show 49 historical shares outstanding datapoints in our HOG shares outstanding history coverage, used to compute HOG market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing HOG market cap history over the course of time is important for investors
interested in comparing HOG's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of HOG versus a peer is one thing; comparing
HOG market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like HOG can fluctuate over the course of history.
With this page we aim to empower investors researching HOG by allowing them to research the HOG market cap history. |
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Video: The Importance of Market Cap
