Intuit helps consumers and small businesses by delivering financial management, compliance, and marketing products and services. Co.'s segments are: Small Business and Self-Employed, which serves small businesses and the self-employed, and the accounting personnel who assist and advise them; Consumer, which serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada; Credit Karma, which serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto, and personal loan, and insurance products; and ProTax, which serves accountants in the U.S. and Canada. We show 59 historical shares outstanding datapoints in our INTU shares outstanding history coverage, used to compute INTU market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing INTU market cap history over the course of time is important for investors
interested in comparing INTU's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of INTU versus a peer is one thing; comparing
INTU market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like INTU can fluctuate over the course of history.
With this page we aim to empower investors researching INTU by allowing them to research the INTU market cap history. |
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Video: The Importance of Market Cap
