Kellanova is engaged in the manufacture and marketing of snacks and convenience foods. Co.'s principal products are snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods and noodles. Co.'s snacks brands are marketed under brands such as Kellogg's, Cheez-It, Pringles, Austin, Parati, and RXBAR. Co.'s cereals and cereal bars are generally marketed under the Kellogg's name, with some under the Kashi and Bear Naked brands. Co.'s frozen foods are marketed under the Eggo and Morningstar Farms brands. We show 51 historical shares outstanding datapoints in our K shares outstanding history coverage, used to compute K market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing Kellogg market cap history over the course of time is important for investors
interested in comparing Kellogg's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of Kellogg versus a peer is one thing; comparing
Kellogg market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like Kellogg can fluctuate over the course of history.
With this page we aim to empower investors researching Kellogg by allowing them to research the Kellogg market cap history. |
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Video: The Importance of Market Cap
