Coca-Cola is a beverage company. Co. make its branded beverage products available to consumers throughout the world through its network of independent bottling partners, distributors, wholesalers and retailers as well as its consolidated bottling and distribution operations. Co.'s operating structure includes the following operating segments: Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments. Co. markets, manufactures and sells: beverage concentrates and syrups, including fountain syrups; and finished sparkling soft drinks and other beverages. We show 60 historical shares outstanding datapoints in our KO shares outstanding history coverage, used to compute KO market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing KO market cap history over the course of time is important for investors
interested in comparing KO's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of KO versus a peer is one thing; comparing
KO market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like KO can fluctuate over the course of history.
With this page we aim to empower investors researching KO by allowing them to research the KO market cap history. |
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Video: The Importance of Market Cap
