Loyalty Ventures is a provider of tech-enabled, data-driven consumer loyalty solutions. Co. helps financial services providers, retailers and other businesses create customer loyalty. Co. owns and operates the AIR MILES® Reward Program, which is a loyalty program, Canada's loyalty program, and BrandLoyalty, a global provider of campaign-based loyalty solutions for grocers and other retailers. The AIR MILES Reward Program is an end-to-end loyalty platform, combining technology, data/analytics and other solutions to help its clients drive increased engagement by consumers with their brand. BrandLoyalty provides campaign-based loyalty solutions that impact consumer behavior on a mass scale. We show 1 historical shares outstanding datapoints in our LYLT shares outstanding history coverage, used to compute LYLT market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing LYLT market cap history over the course of time is important for investors
interested in comparing LYLT's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of LYLT versus a peer is one thing; comparing
LYLT market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like LYLT can fluctuate over the course of history.
With this page we aim to empower investors researching LYLT by allowing them to research the LYLT market cap history. |
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Video: The Importance of Market Cap
