MediaAlpha is a holding company. Through its subsidiaries, Co. engages in end customer acquisition for insurance carriers, distributors and other clients in various verticals, including property and casualty insurance, health insurance and life insurance. Co. has created a global insurance customer acquisition technology platform. Co.'s platform allows buyers to target consumers and to determine their pricing based on how they value various consumer segments. Buyers utilizing Co.'s data science capabilities make decisions on how to acquire customers. Simultaneously, Co. provides its supply partners the insights and tools they need to drive competition for their consumers and maximize yield. We show 15 historical shares outstanding datapoints in our MAX shares outstanding history coverage, used to compute MAX market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing MAX market cap history over the course of time is important for investors
interested in comparing MAX's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of MAX versus a peer is one thing; comparing
MAX market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like MAX can fluctuate over the course of history.
With this page we aim to empower investors researching MAX by allowing them to research the MAX market cap history. |
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Video: The Importance of Market Cap
