Nielsen Holdings is a holding company. Through its subsidiaries, Co. is a measurement and data analytics company. Co. provides clients with an understanding of consumers' media consumption and buying behavior and how those choices intersect. Co. delivers media and marketing information and analytics. Co. also provides manufacturer and retailer data and analytics about what and where consumers purchase. Co. aligns its business into one reporting segment, Nielsen Global Media. This segment provides viewership and listening data and analytics primarily to media publishers and marketers and their advertising agencies for television, radio and digital viewing and listening platforms. We show 49 historical shares outstanding datapoints in our NLSN shares outstanding history coverage, used to compute NLSN market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing NLSN market cap history over the course of time is important for investors
interested in comparing NLSN's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of NLSN versus a peer is one thing; comparing
NLSN market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like NLSN can fluctuate over the course of history.
With this page we aim to empower investors researching NLSN by allowing them to research the NLSN market cap history. |
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Video: The Importance of Market Cap
