Rocky Brands is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names including Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin. Co.'s business segments are: Wholesale, Retail and Military. In its Wholesale business, Co. distributes its products through a range of distribution channels representing several retail store locations. Co.'s Retail business includes direct sales of its products to consumers through its business to business web platform, e-commerce websites, third party marketplaces and its Rocky outlet store. Co. also sells footwear under the Rocky label to the U.S. military. We show 55 historical shares outstanding datapoints in our RCKY shares outstanding history coverage, used to compute RCKY market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing RCKY market cap history over the course of time is important for investors
interested in comparing RCKY's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of RCKY versus a peer is one thing; comparing
RCKY market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like RCKY can fluctuate over the course of history.
With this page we aim to empower investors researching RCKY by allowing them to research the RCKY market cap history. |
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Video: The Importance of Market Cap
