Rubicon Project provides technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. Co.'s platform features applications and services for digital advertising inventory sellers, including websites, mobile applications and other digital media properties, and their representatives, to sell their digital advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a marketplace over which such transactions are executed. We show 26 historical shares outstanding datapoints in our RUBI shares outstanding history coverage, used to compute RUBI market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing RUBI market cap history over the course of time is important for investors
interested in comparing RUBI's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of RUBI versus a peer is one thing; comparing
RUBI market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like RUBI can fluctuate over the course of history.
With this page we aim to empower investors researching RUBI by allowing them to research the RUBI market cap history. |
Free RUBI Email Alerts:
Video: The Importance of Market Cap
