comScore, Inc. is an information and analytics company that measures advertising, content, and consumer audiences across media platforms. They use a global data platform combining information from digital platforms, TV, direct-to-consumer apps, and movie screens with demographics. Their products are divided into two groups: Digital Ad Solutions, which measures audience behavior on digital platforms like computers, tablets, and mobile devices, and Cross Platform Solutions, which measures content and advertising audiences on local, national, and addressable TV, including Smart TVs. These solutions help customers find relevant audiences across linear, non-linear, online, and on-demand viewing. We show 63 historical shares outstanding datapoints in our SCOR shares outstanding history coverage, used to compute SCOR market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing SCOR market cap history over the course of time is important for investors
interested in comparing SCOR's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of SCOR versus a peer is one thing; comparing
SCOR market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like SCOR can fluctuate over the course of history.
With this page we aim to empower investors researching SCOR by allowing them to research the SCOR market cap history. |
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Video: The Importance of Market Cap
