Saga Communications is a holding company. Through its subsidiaries, Co. is a broadcast company engaged in acquiring, developing and operating broadcast properties. Co. owns several FM, AM radio stations and metro signals serving various markets. The radio stations that Co. owns and/or operates employ a variety of programming formats, including Classic Hits, Adult Hits, Top 40, Country, Country Legends, Mainstream/Hot/Soft Adult Contemporary, Pure Oldies, Classic Rock, and News/Talk. Co. is also engaged in the sale of advertising for broadcast on its stations. Depending on the format of a particular radio station, there are a predetermined number of advertisements broadcast each hour. We show 22 historical shares outstanding datapoints in our SGA shares outstanding history coverage, used to compute SGA market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing SGA market cap history over the course of time is important for investors
interested in comparing SGA's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of SGA versus a peer is one thing; comparing
SGA market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like SGA can fluctuate over the course of history.
With this page we aim to empower investors researching SGA by allowing them to research the SGA market cap history. |
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Video: The Importance of Market Cap
