Sogou is a holding company. Through its subsidiaries, Co. provides search and search-related advertising services which enable advertisers' promotional links to be displayed on its search result pages and other properties and third parties' Internet properties where the links are relevant to the subject and content of searches and such properties. Co.'s advertising services expand distribution of advertisers' promotional links and advertisements by utilizing traffic on third parties' Internet properties. Co. also provides Internet value-added services, primarily with respect to the operation of web games and mobile games developed by third parties, and provides other products and services. We show 1 historical shares outstanding datapoints in our SOGO shares outstanding history coverage, used to compute SOGO market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing SOGO market cap history over the course of time is important for investors
interested in comparing SOGO's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of SOGO versus a peer is one thing; comparing
SOGO market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like SOGO can fluctuate over the course of history.
With this page we aim to empower investors researching SOGO by allowing them to research the SOGO market cap history. |
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Video: The Importance of Market Cap
