Scripps (E.W.) is a media enterprise with interests in local and national media brands. Co.'s media businesses are organized into the following reportable business segments: Local Media, Scripps Networks and Other. Co.'s Local Media segment is comprised of its local broadcast television stations and their related digital operations. Co. produces news, information and entertainment content that informs and engages its local communities. Co. distributes its content on multiple platforms, including broadcast, digital, mobile, social and over-the-top. Co.'s Scripps Networks segment is comprised of ION, Bounce, Court TV, Grit, ION Mystery, Laff, Newsy and recently launched, Defy TV and TrueReal. We show 58 historical shares outstanding datapoints in our SSP shares outstanding history coverage, used to compute SSP market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing SSP market cap history over the course of time is important for investors
interested in comparing SSP's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of SSP versus a peer is one thing; comparing
SSP market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like SSP can fluctuate over the course of history.
With this page we aim to empower investors researching SSP by allowing them to research the SSP market cap history. |
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Video: The Importance of Market Cap
