Starbucks is a roaster, marketer and retailer of coffee. Co.'s segments are: North America, which is inclusive of the U.S. and Canada; International, which is inclusive of China, Japan, Asia Pacific, Europe, Middle East, Africa, Latin America and Caribbean; and Channel Development. Co.'s North America and International segments include both company-operated and licensed stores. Co.'s Channel Development segment includes roasted whole bean and ground coffees, Seattle's Best Coffee®, Starbucks- and Teavana-branded products, ready-to-drink beverages such as Frappuccino® and Starbucks Doubleshot®, and foodservice products sold worldwide outside of its company-operated and licensed stores. We show 57 historical shares outstanding datapoints in our SBUX shares outstanding history coverage, used to compute SBUX market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing Starbucks market cap history over the course of time is important for investors
interested in comparing Starbucks's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of Starbucks versus a peer is one thing; comparing
Starbucks market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like Starbucks can fluctuate over the course of history.
With this page we aim to empower investors researching Starbucks by allowing them to research the Starbucks market cap history. |
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Video: The Importance of Market Cap
