The Trade Desk is a technology company that focuses on advertising. Through Co.'s self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. Co.'s platform's integrations with main inventory, publisher, and data partners provides ad buyers reach and decisioning capabilities, and its enterprise application programming interfaces enable its clients to develop the platform. We show 28 historical shares outstanding datapoints in our TTD shares outstanding history coverage, used to compute TTD market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing TTD market cap history over the course of time is important for investors
interested in comparing TTD's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of TTD versus a peer is one thing; comparing
TTD market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like TTD can fluctuate over the course of history.
With this page we aim to empower investors researching TTD by allowing them to research the TTD market cap history. |
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Video: The Importance of Market Cap
