Vera Bradley operates two brands including Vera Bradley and Pura Vida. Co. has three reportable segments: Vera Bradley Direct, which includes the sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the U.S. and e-commerce sites verabradley.com and verabradley.ca; Vera Bradley Indirect, which includes the sales of Vera Bradley products to several retail locations, substantially all of which are located in the U.S., and sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and Pura Vida, which provides bracelets, jewelry, and other lifestyle accessories. We show 55 historical shares outstanding datapoints in our VRA shares outstanding history coverage, used to compute VRA market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing VRA market cap history over the course of time is important for investors
interested in comparing VRA's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of VRA versus a peer is one thing; comparing
VRA market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like VRA can fluctuate over the course of history.
With this page we aim to empower investors researching VRA by allowing them to research the VRA market cap history. |
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Video: The Importance of Market Cap
