Viad is a provider of experiential leisure travel and live events and marketing experiences company with operations in the U.S., Canada, the U.K., continental Europe, the United Arab Emirates, and Iceland. Co. operates through two segments: Pursuit and GES. Pursuit is an attractions and hospitality company that provides a collection of travel experiences in related destinations. Pursuit markets directly to consumers, as well as through distribution channels that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. GES is a provider for live, hybrid, and digital events that partners with brand marketers, exhibitors, and show organizers. We show 57 historical shares outstanding datapoints in our VVI shares outstanding history coverage, used to compute VVI market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing VVI market cap history over the course of time is important for investors
interested in comparing VVI's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of VVI versus a peer is one thing; comparing
VVI market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like VVI can fluctuate over the course of history.
With this page we aim to empower investors researching VVI by allowing them to research the VVI market cap history. |
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Video: The Importance of Market Cap
