| XO Group's multi-platform brands guide couples through their life stages. Co.'s multi-platform brands include: The Knot, which is a wedding resource and marketplace that engages, matches, and connects couples with the right products, services, and local wedding professionals they need to plan their wedding; The Bump, which is a pregnancy and parenting brand, providing personalized information, content, and tools for navigating the journey from fertility to pregnancy and parenting through the toddler years; and GigMasters, which is an event marketplace for finding and booking entertainment and vendors for birthday parties, weddings, anniversaries, corporate events and more. We show 30 historical shares outstanding datapoints in our XOXO shares outstanding history coverage, used to compute XOXO market cap on those dates.|
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing XOXO market cap history over the course of time is important for investors
interested in comparing XOXO's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of XOXO versus a peer is one thing; comparing
XOXO market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like XOXO can fluctuate over the course of history.
With this page we aim to empower investors researching XOXO by allowing them to research the XOXO market cap history.