Yelp connects consumers with businesses. Co.'s advertising products help businesses of all sizes reach a large audience, advertise their products and drive conversion of their services. Co. provides a range of free and paid advertising products to businesses of all sizes which provide the ability to deliver targeted search advertising to large local audiences. Co.'s advertising products include Cost-Per-Click Search Advertising, which allows businesses to promote themselves as a sponsored search result on its platform, on the listing pages of related businesses, as suggested additional businesses for consumers using its Request-A-Quote feature, and as results in its Nearby Jobs product. We show 38 historical shares outstanding datapoints in our YELP shares outstanding history coverage, used to compute YELP market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing YELP market cap history over the course of time is important for investors
interested in comparing YELP's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of YELP versus a peer is one thing; comparing
YELP market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like YELP can fluctuate over the course of history.
With this page we aim to empower investors researching YELP by allowing them to research the YELP market cap history. |
Video: The Importance of Market Cap
