Avon Products is a manufacturer and marketer of beauty and related products. Co.'s product categories are Beauty and Fashion and Home. Beauty consists of skincare, fragrance and color (cosmetics). Fashion and Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children's products and nutritional products. Co.'s business is conducted primarily in one channel, direct selling. Co.'s reportable segments are based on geographic operations in four regions: Europe, Middle East & Africa; South Latin America; North Latin America; and Asia Pacific. We show 38 historical shares outstanding datapoints in our AVP shares outstanding history coverage, used to compute AVP market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing AVP market cap history over the course of time is important for investors
interested in comparing AVP's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of AVP versus a peer is one thing; comparing
AVP market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like AVP can fluctuate over the course of history.
With this page we aim to empower investors researching AVP by allowing them to research the AVP market cap history. |
Video: The Importance of Market Cap
