Groupon is a two-sided marketplace that connects consumers to merchants. Co. operates in two segments, North America and International, and in three categories, Local, Goods and Travel. Co.'s Local category includes offerings from local and national merchants, and its relationships with local and national merchants, including advertising services. In its Goods category, Co. sells merchandise inventory directly to customers and the third-party merchants sell products to customers through its marketplaces. Through its Travel category, Co. features travel offers at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. We show 49 historical shares outstanding datapoints in our GRPN shares outstanding history coverage, used to compute GRPN market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing GRPN market cap history over the course of time is important for investors
interested in comparing GRPN's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of GRPN versus a peer is one thing; comparing
GRPN market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like GRPN can fluctuate over the course of history.
With this page we aim to empower investors researching GRPN by allowing them to research the GRPN market cap history. |
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Video: The Importance of Market Cap
