Alphabet is a holding company. Through its subsidiaries, Co. is engaged in its primary business, Google, which comprises of Google Services and Google Cloud segments. Google Services' main products and platforms include Android, Chrome, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. Co. also provides advertisers with tools that help them attribute and measure their advertising campaigns. Google Cloud invests in infrastructure, security, data management, analytics and artificial intelligence. Co.'s Other Bets engages in the sales of internet and TV services through Access, as well as licensing and research and development services through Verily. We show 31 historical shares outstanding datapoints in our GOOG shares outstanding history coverage, used to compute GOOG market cap on those dates.
Understanding the changing numbers of shares outstanding, the changing
share price, and the resulting changing Alphabet market cap history over the course of time is important for investors
interested in comparing Alphabet's market cap history versus its peers.
Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies,
and then calculating their respective market caps. Comparing the share price of Alphabet versus a peer is one thing; comparing
Alphabet market cap versus a peer is a completely different story.
Furthermore, via fluctuation both in per-share price and in the number of shares outstanding (via issuance of new shares over time, the repurchase of existing shares),
the market cap for a company like Alphabet can fluctuate over the course of history.
With this page we aim to empower investors researching Alphabet by allowing them to research the Alphabet market cap history. |
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Video: The Importance of Market Cap
